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Epson’s NewSureColor V4000 Expands Opportunities for UV Flatbed Printing

New 10-color compact UV direct-to-object flatbed printer produces high-quality printing for a wide variety of products, including signage and promotional items.

Epson’s new SureColor V4000 UV flatbed printing. (Source: Epson)

Designers are constantly finding new applications for flatbed printers. One of the newest opportunities is direct-to-object printing, as printers are producing items ranging from golf balls, keychains, pens, phone cases, frisbees, and other promotional items. In addition, many of these UV flatbed printers are also looking to produce high-quality signage, fine art and photo quality prints.

To meet these needs, Epson just expanded its SureColor® V-Series UV flatbed printer line. The new SureColor V4000 offers a large print area, expanded color gamut and Braille printing capability. Epson highlighted this new printer during ISA 2026.

“The feedback has been fantastic,” said David Bistrovic, product manager, Epson Professional Imaging. “We’ve been testing, and small text and Braille really stood out. Our customers were testing the SureColor V4000 on everything from signage to promotional goods. Customized merchandise companies are the target group.”

The SureColor V4000 fits neatly between the SureColor V7000 full-sized UV flatbed printer and the SureColor V1070 desktop UV flatbed printer. Bistrovic points out that the SureColor V4000 delivers high productivity and a wide color gamut in a compact footprint.

The SureColor V4000 prints with Epson’s UltraChrome UV inks, which instantly cure as soon as the UV LED lights hit the ink, with no degassing or extra curing required. The ink comes in 1-liter refillable bottles. The color gamut is exceptional; it features 10 colors, including CMYK, Light Cyan and Light Magenta, White, a gloss or matte varnish and Grey and a dedicated Red.

“UltraChrome UV Ink is a proven technology, is GreenGuard Gold-certified, and prints on a range of substrates, including leather and fine art, golf balls, and key chains,” Bistrovic observes.

“It’s where productivity meets innovation,” says Bistrovic. “We wanted to make the printer as compact and space saving as possible with the largest possible print area. The maximum print area is 38.5” x 27.5”, and up to 7.8” high, so it can even print on thicker objects, such as surfboards, doors, baseballs and water bottles. It prints two 18” by 24” full-bleed boards at once. The 10-color set delivers vivid colors, fine details and small text.”

The ability to print three layers with its three PrecisionCore Micro TFP printheads in a single pass is a major convenience; the dedicated white ink printhead prints high-opacity whites. Bistrovic notes that when most flatbeds print on wood, they put down a layer of white and then print the colors on another pass. The SureColor V4000 eliminates the extra pass.

“Epson is vertically integrated, and our printers, printheads, and inks are built to work seamlessly together.  We have a unique print bar layout and can print three layers in one pass,” says Bistrovic, adding that the SureColor V4000 also features automatic printhead cleaning.

Epson has been asked by customers about the ability to add Braille to its products, and Bistrovic says the SureColor V4000 produces Americans with Disabilities Act (ADA)-compliant print capabilities.

“For print shops, versatility is revenue,” Bistrovic concludes. “With the ability to print on so many different types of substrates, the SureColor V4000 opens the door to new markets, new applications and new reasons for customers to keep coming back.”

Bistrovic points out that at $53,995 (MSRP), the SureColor V4000’s price point is comparable to other printers in the market. It will be available in summer 2026 through select Epson Professional Imaging resellers.

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